Jaeger-LeCoultre plans six-month Selfridges pop up

Jaeger-LeCoultre will open a pop-up boutique at Selfridges’ London store.

The pop-up is part of the brand’s 180th anniversary celebrations and will open on November 20 and run for six months.

On display at the pop-up will be four rare Jaeger-LeCoultre timepieces: the Reverso Platinum SQ Number 1, a rare high complication Reverso that appears almost transparent through the intricacies of craftsmanship and skeletisation; the Reverso Quantieme Perpetual in 18ct rose gold, another highly sophisticated perpetual calendar produced in a limited edition of 500; the Rendez-Vous Night and Day ladies watch with mother of pearl marquetry; and the smaller Rendez-Vous Night and Day high jewellery in 29mm.

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It will also have an extensive travelling tourbillon collection on display as well as pieces from its high jewellery and ladies timepiece collections.

A master watchmaker from Jaeger-LeCoultre will also be on hand to meet with customers.

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