Jaeger-LeCoultre has donated $20,000 to UNESCO as part of its ongoing commitment to support the preservation of areas of outstanding marine importance.
The donation is part of a programme for the watch brand that dates back to 2008 in which it works with UNESCO and the International Herald Tribune on the Tides and Time partnership.
The partnership supports 46 marine sites appearing on the UNESCO World Heritage list.
This year’s $20,000 donation will be invested in Brazil’s Fernando de Noronha (pictured) and Atol das Rocas Reserves. The waters of these exceptional sites are important for the breeding and feeding of tuna, shark, turtle and marine mammals. The islands are home to the largest concentration of tropical seabirds in the Western Atlantic. Baia de Golfinhos has an exceptional population of resident dolphin.
This donation will be dedicated to preserving this marine site. The purchase of a fully equipped rubber dinghy will enable the implementation of a regular monitoring programme aimed at evaluating the state of conservation of its exceptionally rich marine life and of countering illegal fishing activities by facilitating swift interception of non-authorised boats.