Holler Watches has completed the deal to become the official timing partner for Premiership football side West Bromwich Albion.
The watch brand, distributed across Europe by DMJ, is only one year old, but has already raised its profile with ambassadors including boxer Roberto Duran and street dance troupe Diversity. In May, Holler announced it had become sponsor of the Newcastle Eagles basketball team.
Darren Mccormick, managing director of DMJ, said the partnership with West Bromwich Albion is an important step for Holler. "Being associated with the Baggies will help achieve fantastic recognition for the brand. We have tried hard to find fitting partnerships and we see Albion and Holler as the perfect combination," he added.
The initial one-year partnership will see Holler promote their brand at The Hawthorns throughout the 2012/13 campaign. The value of the agreement was not disclosed.
Holler joins a small group of watch brands associating with Premiership sides that also includes Hublot as the official timekeeper for Manchester United.