Distributor DMJ has announced that its Holler watch brand has become the timing partner of West Bromwich Albion football club.
The midlands-based team is said to be a fitting match for Holler, owing to the watch brand’s adaptability and range of styles.
So far, Holler has been named official sponsor of the Newcastle Eagles basketball team, while boxer Mike Tyson and dance troupe Diversity are ambassadors of the brand.
Holler is one of only a few of the timing partners in the premier league, something it says makes this latest move one of its biggest feats yet.
DMJ managing director Darren McCormick said: “The partnership with West Bromwich Albion is a very big and important step for Holler, and it will help achieve wider recognition for the brand.
“We have always tried to find fitting partnerships for all our brands, and see the choice of West Brom for Holler as a perfect combination.”