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HIGHLY COMMENDED: WatchPro’s Watches to Watch, William L. 1985

william-l-1985-vintage-calendar

William L. is the creation of entrepreneur Guillame Laidet, who began his horological career at Zenith before moving to Jaeger LeCoultre and then leaving to launch his own company.

A round of crowdfunding last year raised €192,000 in a month and caught the eye of a Paris-based angel investor who pumped in an additional €1 million.

The investment and support allowed Mr Laidet to put 40 SKUs of a debut collection into production and start speaking to distributors, which led to a partnership with AFH Distribution in the UK.

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The watches are inspired Mr Laidet’s love of a 1950s vintage chronograph, and led him to create a modern chronograph collection based on the vintage design.

They compete in the sub-£199 market, and appeal to people looking for retro design watches at bargain price points.

Models include two sizes of chronographs, a vintage calendar and a vintage chronograph.

Tags : 2016afh distributionwatch newswatches newswatches of the yearWilliam L.1985
Rob Corder

The author Rob Corder

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