Guess partners with smart specialist Martian

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Guess Watches has partnered with a Californian smartwatch developer to create a new line of interactive, voice-activated ‘wrist accessories’.

 

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Martian Watches will help Guess develop a range of ‘Powered by Martian’ smart wearables under the Guess label, the first of which is expected to be revealed early next year.

Cindy Livingston, president and chief executive officer of Sequel AG, which is global distributor of Guess Watches, said: “We are excited to partner with Martian Watches. Of the smartwatch developers we’ve observed, Martian has captured what we believe is the essence of blending fashion with intelligent features. Their technology will help make our sexy designs, “smart”—not just smartwatches that try to mimic the smartphone. It’s the beginning of an era where wrist accessories will be able to do much more than tell time.”

The announcement was made by David Yim, Sequel chief operating officer, and Stan Kinsey, Martian Watches president, made the announcement in front of more than 100 global distribution partners in Florida.

 

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