VIDEO OF THE DAY: Rox offers diamonds and thrills at official Chopard unveiling

Glasgow-based jeweller Rox held its official launch part for Chopard last week.

The company secured the agency earlier this year, but held a customarily spectacular party to celebrate the arrival of the maison’s jewellery and watches to its Argyll Arcade boutique.

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Guest at the party enjoyed a Laurent-Perrier champagne reception followed by a catwalk showcasing the finest high jewellery and watches from Chopard, which is sponsor of the Cannes Film Festival.

The Georgia Cecile Quartet took to the stage for a modern take on jazz classics as guests sipped on delicious cocktails whilst browsing the one of the world’s most iconic jewellery and watch brands.

Securing the Swiss jewellery and watch brand is a significant coup for co-owners Kyron Keogh and Grant Mitchell, who have worked their way up the luxury ladder from offering fashion watches when Rox launched in 2002, to selling top end marques such as Hublot, Audemars Piguet and Parmigiani today.

“Chopard is one of the most well-known and respected luxury brands in the world. We’ve been discussing this exciting partnership with Chopard for several years so, to be the chosen retailer of the brand at our flagship Argyll Arcade boutique, is very exciting. The world of Chopard is such an authority in craftsmanship, creativity and excellence, it ties so well with the Rox vision and values. We are thrilled to present this beautiful and iconic brand to our customers in Glasgow,” said Mr Keogh.

Jean-Baptiste Maillard, managing director, at Chopard UK, added that Glasgow is an important market for the brand. “We are delighted to partner with Rox as Glasgow is a key city for the British market. I am confident Rox will be the ideal environment to showcase Chopard jewellery and watches, I hope this to be the beginning of a long-term and successful association.”

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