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Fossil unfurls DKNY watches fit for a heat wave

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Fossil Group-owned DKNY watches has unveiled a collection of watches that could not be more appropriate in the midst of this week’s heat wave.

The NY Bloom watch collection are described as a representation of the Big Apple, but will evoke a stronger association with the blazing sunshine that Britain is basking under in July.

“The multi-faceted petals create a flower that surrounds a round dial, an eclectic mix of shape and shine. The rich gold and black colors speak to the holiday season while the flower silhouette is a promise to all that after the holidays, Spring flowers are only a few months away,” the company describes in a pitch aimed squarely at an American audience.

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