Fossil is kick-starting its 30th anniversary celebrations this year with a global competition to design vintage-inspired packaging for its range of watches.
The Tin Design Contest harks back to the company’s graphic design roots and is looking for the most inspired tin designs using the iconic themes of American travel in the 1950s and 60s such as Route 66, vintage cars and roadside diners, that it calls ‘On the Open Road’.
Launching in 1984, Dallas-based Fossil set out to create its own distinctive packaging inspired by colourful product tins of the 1940s and 50s, that its customers would want to keep.
Fossil will judge submissions on originality, creativity and representation of Fossil’s modern-vintage style. The top 30 designs will be posted in an online gallery for public voting and will be produced into tins to be displayed at Fossil stores and events throughout the year. A microsite details the rules and regulations and will also host the gallery and voting.
Five finalists will be chosen with the Grand Prize winner receiving $5,000 US, two First Prize winners will receive $2,500US each while two Second Prize winners will receive $1,000 US each.