Fears Watches introduces customisation service for its British gentlemens’ timepieces

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Fears Watches, a 170 year old British watch brand brought back to life last year after a 60 year hiatus, is building its image around the desires of a classic English gentleman.

The company has been relaunched by Nicholas Bowman-Scargill (pictured above), the original founder’s great-great-great-grandson, who exudes the air of a certain type of gentleman, making him the ideal frontman for the grand.

Fears is launching a new service next month called Fears Custom, which lets customers order made to measure watch straps as well as engraving for their timepieces.

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The service will be introduced at an event on April 5 called Details of a Gentleman, a London showcase of several independent brands that all target the modern day gentleman.

Exhibitors include The Jaunty Flaneur shoe care & accessories; Empire’s Union made to measure tailoring; Thomas Clipper double-edged safety razors and shaving equipment; Rampley & Co silk pocket squares featuring artwork from the great art galleries; Sharp and Dapper hand-made men’s accessories; shirt stays, ties, braces, arm bands; Pall Mall Barbers doing shaves and beard trims on the night; Ascot Shoes distributor of Vass handmade, hand-welted made-to-order shoes; and Maseru Okuyama, a bespoke shoemaker from Japan

 

The event is taking place at Lanes of London on Park Lane during the evening of Wednesday 5th April, 6-9pm.

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