Bulova last week held an event in collaboration with Glamour magazine and H Samuel, driving awareness among readers of the magazine by giving them a chance to meet the new Face of Bulova, Kate Osborne, at the H Samuel store in London’s Westfield White City.
Osborne won a competition run by the watch brand through Glamour magazine, to become the UK face of the brand, appearing in advertising campaign imagery and brand artwork in various H. Samuel stores.
She appears in the print campaign for Bulova’s new Crystals collection which is sold exclusively at H.Samuel.
The White City event offered readers the opportunity to meet Osborne and hear her behind-the-scenes stories of winning the campaign, while the Glamour fashion team was on hand to offer style advice to guests.
Glamour readers attending the event enjoyed free drinks and manicures, as well as discount on any Bulova watches purchased on the evening, and the chance to win one of the brand’s new Crystal timepieces.
Liam McAllister, Bulova’s UK marketing manager said: “The reader evening was a great success, we received really positive feedback on the collection.
"The event provided the perfect opportunity for Glamour readers to meet Kate herself and hear about her journey to becoming the Face of Bulova.”