Watch brand Eberhard & Co has given its backing to one of Switzerland’s best-loved Ice Hockey teams.
The historic company renewed its sponsorship of Ambri Piotta Hockey Club (HCAP), a team based in the small Swiss village of Ambri, which has less than 1,000 inhabitants.
The team was founded in 1937 and, thanks to the generosity of fans, saw a permanent indoor arena the Valascia stadium, built in the late 1950s.
Eberhard & Co felt that the team reflected the same core values of ‘enterprise, determination and skill’ that its own brand stands for. The Eberhard logo will be seen inside the stadium and on the athletes’ head gear.