Technology provider Bransom has launched a new EPoS till system which can be deployed on almost any device.
Unlike many other jewellery-specific PoS systems, Bransom’s new till interface is totally platform-independent and does not require the purchase of any specialist hardware or proprietary devices.
While retailers can still have fixed counters tils if they desire, the new system will allow staff to conduct transactions directly with customers in any area of the shop with a wireless device, simultaneously linked to chip and pin terminals, cash drawers and receipt printers.
In turn, this will allow for more intimate and personal interaction with customers. State-of-the art chip and pin wi-fi/bluetooth terminals can be used, along with contactless payment.
All mobile tills link to a store-based server connected to the new Bransom Vault cloud storage farm to record and store all the transactions, which then updates and synchronises the head office system with these figures.
Using the secure cloud-based storage opens the pathway to add more web-accessible modules such as reporting and store management portals to the already released live sales analyser, KPIs and stocktaking modules.
Vault also holds a complete library of supplier’s data and images so that product updates can be quickly deployed to authorised client’s systems. A new live data transfer system has also been developed, which means all sales data is readily accessible from any location.
In addition, products may be browsed, showing large, clear images and pricing, along with descriptions to help clients in their decision making. This means that store staff can use the till as a catalogue to show popular products suggested by the shop, the latest best-sellers (working from live data), or even the latest lines from their suppliers.
Advanced search facilities make customer or product selection easy, with predictive results making selection fast. While adding a customer, the operator can update marketing subscriptions (with preferred communications choice) so that stores can target customers with new products, on notable dates or with seasonal promotions.
The new interface supports multiple operators, who are assigned access and security levels as required by store management, meaning refunds, discounts and credits may only be applied by authorised staff. Screens can be branded with the store logo, reinforcing brand identity, and also display KPIs for each staff member for instant performance.
One of the biggest changes is how the new PoS is purchased as pricing for the new system is based on a monthly fee.
The new PoS system can be deployed on a PC, MAC, iOS, Android or Windows tablet.
