Boss Watches will mark its fourth year as official watch partner for the Cowes Week sailing event in August with a new partnership.
In addition to being the official watch of the Aberdeen Asset Management Cowes Week 2014, the brand will also be the official watch of YachtsandYachting.com, the sport’s leading website.
The enduring partnership between Boss Watches and Cowes Week is made all the more pertinent by the brand’s affiliation with leading yachtsman, Alex Thomson, who has campaigned the Hugo Boss yacht for over 10 years.
This year Boss Watches will host guests at the Aberdeen Asset Management Cowes Week onboard the HUGO BOSS yacht as well as having significant branding shore side and promoting the brand’s official watch status with a number of marketing activities.
The tie?up with YachtsandYachting.com gives Boss Watches an opportunity to publicise its promotional activities linked to the sport and showcase the brand to a key audience. The website will also carry Boss Watches advertising, led by the Boss Regatta Watch, selected to be the official watch of the website and of Cowes Week.
Steve Brydon, Commercial Director of MGS Distribution, the exclusive distributors of BOSS Watches in the UK says, “This year we wanted to capitalise on our association with sailing to go beyond our involvement with Cowes Week. Becoming the Official Watch of YachtsandYachting.com puts us firmly in the heart of the sport and provides us with wide?ranging opportunities to further promote our brand to the racing sailing community.”