Whittles in Preston will open a dedicated Rolex room in November, according to a report in The Business Desk regional news site.
The family jeweller, now run by managing director Joanna Rhodes-Valentine, acquired a small fast food outlet next door to its corner site in the Northeast city and converted it into the Rolex room.
In addition to the showroom expansion, Whittles is adding a watchmaker to its current team of 10.
“These certainly are exciting times for Whittles,” says Ms Rhodes-Valentine. “We are immensely proud to have the opportunity to extend our showroom which will enhance the Rolex customer experience along with creating a beautiful area within our showroom dedicated to our diamonds.
“We’ve been extremely privileged to work in partnership with Rolex for more than 50 years. “Throughout this journey we have seen Rolex become one of the most iconic, globally recognised brands and we remain very proud of our association with the brand and the technological developments which they have pioneered.
“We are also particularly excited to be recruiting for a new ‘watch specialist’ to welcome into our growing team of industry specialists, which includes two FGA qualified gemmologists, an on-site registered valuer, and a Rolex-accredited watch maker.”