George Tarratt Ltd has been trading under the name of its founder since 1913, despite being owned by Stratford Upon Avon’s Pragnell family since 1996.
But the the current board, headed by Christopher Tarratt and Charlie Pragnell, took the decision to re-brand under the name of the parent organisation, so the showroom on Market Street in Leicester has now become a third national outlet of Pragnell.
It joins the original Stratford Upon Avon store, which is currently being expanded into a neighbouring retail unit, and the boutique on Mount Street in London’s Mayfair that opened in Q4 last year.
Completion of a refurbishment and the re-branding was announced this week.
“As in our Stratford-upon-Avon and Mayfair locations, we shall continue to invest in the building and service standards in Market Street, Leicester,” says Mr Pragnell.
The group is now trading as a single entity across its showrooms, and online at pragnell.co.uk. “We have invested significantly in developing our digital customer service. The major improvements allow visitors to browse our complete offering across the company and make appointments to view jewellery and watches in person, at their convenience,” Mr Pragnell explains.