Cycling has been part of Festina’s DNA over a number of years, and has proven to be a particularly savvy strategy here in Britain, where the sport has blossomed on the back of unprecedented British Olympic success from the likes of Bradley Wiggins, Mark Cavendish and Chris Hoy.
Capitalising on this surge in popularity is key to Festina’s game plan, which is why its sponsorship of the ever-growing Tour of Britain makes so much sense.
The accompanying watch that the brand has produced comes in a stainless steel case and is fitted with a quartz chronograph movement.
It comes in a range of colour combinations, but our particular favourite is the blue rubber strap with the blue dial.
At £169 this watch is an absolute steal for cyclists and non-cyclists alike.