Piaget has announced the opening of a point of sale in Manchester, its first outside of the capital.
Created in partnership with Signet, the POS is located within the Ernest Jones store on St Ann Street and will be the biggest luxury flagship in the UK for the retail group.
Managing director for Signet UK and Ireland, Neil Old commented on the collaboration: “Our new partnership with Piaget marks a very exciting milestone for Ernest Jones as we break new ground together with the opening of our largest luxury store in the UK.
“With Piaget, alongside our other distinguished partners, we have created a destination watch and jewellery store in the North West that embodies excellence in luxury and craftsmanship.”
The opening offers Piaget a prime opportunity to expand and strengthen its exposure in the local area, increasing brand awareness alongside other notable luxury watch and jewellery brands.
Covering 89.3 square feet, the new space is marked with Piaget’s iconic blue and gold, with touches of its signature palace décor engraving technique.
The store features precious watches and jewellery showcasing the elegance and beauty of Piaget’s timeless creations.
This new opening is a proud moment for Piaget, according to the brand, and demonstrates its dedication on European soil with this steady expansion into additional markets within the UK.
Visitors, friends, and clients can visit the Piaget POS in Ernest Jones on St Ann Street, Manchester, now.
