Michael Kors ramps up smartwatch supply after overwhelming demand

Michael Kors Access Sofie Touchscreen Smartwatch (1)

Michael Kors yesterday revealed that no new men’s watches will be launched this year that aren’t smartwatches or hybrids that connect to a mobile phone.

The declaration came from Fossil Group’s chief strategy officer, Greg McKelvey, who said the group had struggled to keep up with demand last year, such was the appetite for Michael Kors smartwatches.

It now plans to launch its wearable technology line in a number of new markets in 2017, including mainland China, Brazil and many others.

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The success of its maiden exploits in the smartwatch market has prompted the brand to launch a host of new products and initiatives designed to further its growth in the segment.

“When we launched, we stated that we would grow our wearable technology line by listening closely to our customers,” said chairman and CEO John Idol. “They have made it clear that they love being connected, love the ease of notifications from their favorite apps, and can never get enough customiSation. We’re pleased to be introducing exceptional new smartwatches and software that deliver on those fronts and others, and in more markets than ever.”

At Basel yesterday the company unveiled two new touchscreen smartwatches: the Sofie for women and the Grayson for men.

Michael Kors Access Gage Hybrid Smartwatch (1)

These additions to the smartwatch line feature updated software, a dazzling ‘AMOLED’ (active-matrix organic light-emitting diode) touchscreen display and are designed like the ongoing Bradshaw and Dylan styles for the customer that wants technological innovation, social connectivity and great style.

The Sofie features a thin, lightweight case body with a pavé bezel and a full round display. It will be offered in eight different plating-and-bracelet combinations, with seven quick-release interchangeable strap options.

The Grayson, meanwhile, has a full-round dial with a rotating crown for quick scrolling. It will be offered in gold-tone, stainless steel, and blue and black ion-plate, with four interchangeable strap options.

The watches are compatible with both Android and iOS phones thanks to the company’s partnership with Google and the Android Wear2.0 smartwatch platform.

Michael Kors Access Grayson Touchscreen Smartwatch (1)

In addition to the new touchscreen smartwatch, the brand is also introducing two new hybrid smartwatch styles for men and expanding the existing Gage hybrid assortment. The move gives wears access to fitness tracking, sleep tracking and notifications.

Its app is also being updated to feature new socially-driven functionality, as well as new customisable digital watch faces.

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Andrew Seymour

The author Andrew Seymour