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Man City sales partner creates watch with green implications

Ecommerce firm will plant a tree for every sale of the new Bernhard H. Mayer OMNI Watch

Bernhard H. Mayer, the luxury brand owned by global ecommerce firm QNET, has unveiled the OMNI Watch – a new addition to the collection that is designed to blend top-tier elegance with environmental consciousness.

As part of the launch, QNET has reinforced its commitment to sustainability by partnering with eco-focused organizations to plant trees for every OMNI Watch sold, amplifying the brand’s impact on global reforestation efforts.

QNET is a member of numerous direct selling associations worldwide and is actively engaged in several global sports sponsorships including in its role as the official direct selling partner of the Manchester City Football Club.

The OMNI Watch comes in seven distinct variants, each featuring straps made from Thermoplastic Polyurethane (TPU) and bodies crafted from 85% recycled steel.

The design not only exemplifies durability and flexibility but also showcases the brand’s dedication to reducing environmental impact, aligning with the latest consumer preferences for sustainable luxury products.

Trevor Kuna, chief transformation and reputation officer at QNET, explained: “In developing the OMNI Watch, we were driven by our vision of integrating eco-friendly practices with our longstanding tradition of excellence in watchmaking.

“This product is for those who want it all – style, sophistication, and a sustainable lifestyle. To kickstart the tree-planting initiative, 1,500 trees have already been planted — 500 in Cairo, Egypt, in collaboration with Shagarha, and 1,000 in Amizmiz, Morocco, in partnership with the High Atlas Foundation.

“These efforts are part of QNET’s larger Green Legacy Programme, a reforestation campaign that has successfully planted over 10,000 trees worldwide in the past two years.

“Each OMNI Watch sold translates directly into more trees planted, further enhancing our global canopy and contributing to the communities we serve. Through these actions, we reaffirm our commitment to the planet and our customers, ensuring that our luxury products leave a positive legacy,” added Kuna.

The OMNI Watch is available for purchase through QNET’s exclusive distribution network.

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