Bezel Watches is supporting its largest retail partner WatchShop with an advertising campaign for its Jean Paul Gaultier watches.
The distributor, which is part of the £60 million luxury fragrance wholesaler Kenneth Green Associates, will be running a billboard campaign at two sites in London.
The roadside digital billboards have a life ticking watch telling the correct time. Bezel Watches and Outdoor Plus, which operates the outdoor banners, says they will be seen by 4.2 million people over two weeks in the run up to Christmas.
The advertisements promote Jean Paul Gaultier watches at WatchShop.com, the online retailer owned by The Watches of Switzerland Group.