Ice-Watch signs Marlow Five-0 as its UK sales agent


Ice-Watch has appointed Marlow Five-0 as its UK sales agent.

Marlow Five-0 was launched as a business in February this year by Paul Halliday and Elliejane Farris, who were both senior sales executives at Peers Hardy before striking out on their own. They have collective experience of 65 years in sales between them, 30 of which have been in the watch and jewellery industry.


Mr Halliday spent six years with Seiko, eight years with Accurist and five years with Peers Hardy, the distributor that first brought Ice-Watch to the UK before it switched to Inter City Group in 2015.

The Belgian watch company has been searching for fresh representation after the Inter City Group partnership ended, and spent around two years without a UK-based distributor.

Marlow Five-0 intends to revitalise the brand after a year of strong marketing support from Denmark that has been building momentum.

Marlow 50 co-founders Paul Halliday and Elliejane Farris.

With full responsibility for the leadership and development of Ice-Watch in the UK, Marlow Five-0 will play a key role in meeting Ice-Watch’s growth goals as well as building on the brand’s reputation for quality, service and innovation.

Jean-Pierre Lutgen, CEO of Ice-Watch, says: “Paul and Ellie’s background and diverse retailer knowledge position us well to relaunch successfully in the UK and we are thrilled to have their expertise joined with our own. They bring incredibly strong understanding and experience which will be vital to our ambitious plans for the UK.”

Mr Halliday adds: “Ellie and I have known the Ice-Watch brand since it’s inception and have always respected the spark, creativity and enthusiasm of the Ice-Watch team in Belgium. It is a pleasure to be working again with the brand, we are looking forward to introducing Ice-Watch to a new generation of retailers and consumers alike in 2019 and beyond.”

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