You need a big team to run the largest multi-brand watch and jewelry showroom in the United States.
Thankfully, the Zadok brothers – Jonathan, Gilad and Segev – have the help and support of the wider family, including Lisa, Amy, Helene, Dror and Michelle.
“We are seventh generation jewelers with two generations active in the family business – our parents, and us children,” Jonathan explains.
Zadok Jewelers’ home city of Houston is hugely competitive when it comes to luxury goods, which is why the family took the decision to invest in such a huge real estate and retail project when they built a mixed development tower block with a 28,000 square foot showroom on the ground floor.
“It’s been challenging to manage our clients’ expectations. I don’t remember another time when waiting lists for watches have been this long and pieces have been so hard to come by.”
They had outgrown their previous location many times over the years and, tired of piecemeal expansion, felt it was time to make the big move. The new flagship opened in early 2021 and was accompanied by a complete rebranding for the Zadok business.
Like many luxury watch retailers, one of the biggest challenges of the past year has not been recovering from the pandemic but keeping customers onside when the watches they crave are subject to massive waiting lists.
“There has been a growing demand for luxury goods like timepieces these past few years,” says Jonathan. “Coupled with supply chain shortages and delays, it’s been challenging to manage our clients’ expectations. I don’t remember another time when waiting lists for watches have been this long and pieces have been so hard to come by.”
The whole industry hopes that supply and demand move closer to equilibrium in the coming years, but a family business now owned and run by a seventh generation takes a long term view.
“Relationships are at the center of our business, and we want to continue to build on and strengthen our relationships with both our clients and vendor partners,” Jonathan states.
“We are continuing to look for new and creative ways to grow and expand our business, including our digital presence and creating special shopping experiences. As always, we hope to continue being the place people trust and come to for all of their special moments.”
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