Sekonda has sold more watches in the UK than any other brand since its creation in 1966.
The breadth and depth of its line up of affordable timepieces is second to none, and cannot be overlooked in the search for the best quartz watch of the year.
But which model to choose from among pieces that appeal to people of every age, gender and lifestyle?
We’ve gone for the Men’s Night Fall Chronograph because retailers love it.
The model features in the brand’s current advertising, which is driving sales.
Its dark face and contrasting rose gold details catch the eye, and it is feature rich with three chronograph sub dials and a date aperture.
All for under £80. Punters love it too. Over 60 ratings from customers at John Lewis and Watch Shop have given it an overall 5-star rating.