Formex has put its watches on display at Gambon, a race track corner familiar to all fans of Top Gear, as part of a deal with Reep Southern, a prestige car customisation business that has opened alongside the track in Surrey.
Formex CEO Raphael Granito is an avid participant in many adrenaline fuelled pursuits and these passions have led to partnerships with motor sport teams, drivers, and riders.
Mr Granito said: “It’s exciting for our watches to be at the Top Gear race track. To be associated with Reep Southern, leaders in their field, feels like a perfect fit for Formex. Cars and watches, in terms of design, technology and innovation, have had a natural affinity for more than a century and continuing advances mean this relationship will continue to go from strength to strength.
He added: “Formex is looking forward to being part of some great events at this iconic venue. Reep Southern are hosting track days for the Porsche, Ferrari and Supercar Owners Clubs providing the chance to see some incredible cars and to try on some of our incredible timepieces.”
Motorsport is firmly entrenched in the DNA at Formex which can be seen in the design of many of its watch series.
An innovative patented case suspension system which was inspired by the engineering and mechanics of high performance racing cars and bikes, can be found in many of the Swiss based company’s watch series.
The cushion concept in the case suspension system not only protects the watch movement from strong impacts and vibrations, but also adds comfort by adapting to the wrist.
Formex not only puts its motorsport credentials into the design and function of its watch manufacture, but also into supporting sportsmen and motor sports too.
Formex has also recently announced its sponsorship of one of the most inspirational teams in motor sport, Team Brit, which consists of disabled drivers.