Norwich indie Dipples is driving up interest in Kronaby connected watches with a selfie competition that increases social media reach and sells a key feature of the hybrid timepiece.
Kronaby was introduced to Dipples this year by UK agent Tiago Sa-Henriques, and he was in Norwich last weekend working the streets with the jeweller’s team to encourage the pubic to enter the selfie contest.
The Kronaby connected watch allows the wearer to activate a smartphone camera to take a selfie, so the challenge was to take a picture, upload it to Facebook, and then get people to vote for their favourite.
The person with the most votes for their selfie will win a Kronaby watch. (see all the selfies here)
“We got through about 50-60 people on the day,” says Chris Ellis, managing director of Dipples. “Not everybody took a selfie, but many did and it was a lot of fun. It also brought a lot of people into the store and has raised our profile on social media, so it was a good promotion,” he adds.
Dipples is not completely new to selling connected watches; it was an early account for Mondaine and Frederique Constant, which both make hybrids.
Mr Ellis is a fan of the technology and thinks Kronaby is a quality entrant. “For the money, you can’t fault it,” he says.
Mr Sa-Henriques is planning to take the Kronaby promotion to other retailers who stock the brand in the run up to Christmas. “The aim is to help retailers sell out with targeted local activity,” he promises.