Inter City Group watch brand Daisy Dixon London will feature in the new season of Britain’s Next Top Model thanks to an official sponsorship deal with the program.
Series 11, which begins tonight on Lifetime TV, is hosted by Abbey Clancy.
The sixth episode of the series, first airing on April 20, is specially devoted to Daisy Dixon and viewers will see its fashion timepieces featured throughout.
Daisy Dixon will present an array of watches, with the aspiring models given the task of bringing statement pieces from the collection to life in the episode.
Each girl will be battling to become the face of Daisy Dixon’s SS17 campaign.
Inter City Group says that watches shown on the program will be ready with UK stockists before the special edition airs.