Blancpain’s work to raise awareness of ocean preservation and protection has continued this summer, with the launch of its Ocean Commitment Exhibition in South East Asia.
Landing in the city of Kuala Lumpur, Blancpain’s touring showcase was hosted at the city’s Suria KLCC mall, opening in the presence of the brand’s vice-president and head of marketing Alain Delamuraz, and in partnership with retail stockist Cortina Watch.
The Blancpain Ocean Commitment exhibition is divided into various sections, including the history of its Fifty Fathoms timepiece, considered the first ever diving watch, and the relationships the brand has developed with scientists, divers, governmental organisations and other deep-water pioneers.
A further section of the exhibition called Art in Ocean comprised moving colour photography captured through the lens of world-renowned underwater photographers – an immersive experience into deep sea wonders.
The exhibition also featured the latest Fifty Fathoms Bathyscaphe launched during this year’s Baselworld. Blancpain has re-interpreted one of its core timepieces, the three-hand model of the Fifty Fathoms Bathyscaphe, outfitting it with a deep blue dial evoking the depths of the sea.
Adding to its allure, the grey plasma ceramic bezel has been equipped with a blue ceramic insert featuring Liquidmetal® hourmarkers, an alloy serving to avoid distortions. The case highlights the technology involved in creating grey plasma ceramic, a production method that gives the colour a subtle metallic shade.
Alain Delamuraz spoke about Blancpain’s passion and mission to help preserve and protect the oceans by raising public awareness. He said: “Blancpain’s mission in the domain of oceanic environmental initiatives will always focus on long-term projects rather than short-lived and temporary ones.”
