Bell&Ross was born inspired by the history of aviation with the vision to design technical watches for military professionals. Founded by lifelong friends Bruno Belamich (Creative Director) and Carlos Rosillo (CEO), the brand is defined by four basic principles: legibility, functionality, precision, and reliability. This technical precision is expressed through pure lines and timeless elegance.
It is in Switzerland, in their production facility at La Chaux-de-Fonds, that master watchmakers conceive, assemble, and fine-tune each Bell&Ross timepiece. Their art and craftmanship come alive in each precise measurement, in the strict quality controls and the attention given to each step of the process, however complex the mechanism.