Sunday, September 19, 2021



Bell&Ross was born inspired by the history of aviation with the vision to design technical watches for military professionals. Founded by lifelong friends Bruno Belamich (Creative Director) and Carlos Rosillo (CEO), the brand is defined by four basic principles: legibility, functionality, precision, and reliability. This technical precision is expressed through pure lines and timeless elegance.

It is in Switzerland, in their production facility at La Chaux-de-Fonds, that master watchmakers conceive, assemble, and fine-tune each Bell&Ross timepiece. Their art and craftmanship come alive in each precise measurement, in the strict quality controls and the attention given to each step of the process, however complex the mechanism.


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Bell & Ross gets set for travel with dual time zone BR-05 GMT

There are two versions in the first GMT collection, one with an integrated steel bracelet, the other on a rubber strap.

Bell & Ross gives its vintage chronograph a full lume dial treatment

The dial, hands and hour markers and small seconds sub dial light up in green after dark, while the 30 minute chronograph counter turns fluorescent blue.

Bell & Ross lands official watchmaker partnership with Patrouille de France

Bell & Ross has become the official watchmaking partner of the Patrouille de France, the country's equivalent of our our Red Arrows. The French air...

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