Robert Loomes described the art of watch and clockmaking to the millions of listeners of the Chris Evans Breakfast Show on Radio 2 this morning.
The presenter welcomed Mr Loomes as his mystery guest, and chatted about the history of British horology, and the state of the market today.
The light-hearted exchange explored where Mr Loomes learned watchmaking, the watches he makes today, and how the perfectionism of his team affects the 100 timepieces the business makes every year.
To listen to the full interview, please click here:Â http://www.bbc.co.uk/programmes/p057q613