WATCHPRO’S WATCHMAKERS TO WATCH: Weird Ape

HIGHLY COMMENDED

WatchPro first met Weird Ape co-founder Callum McVickers in March this year. The fledgling brand was in its second year, and had just launched a range of £160 skeletonised men’s mechanical watches as an experimental addition to its more mainstream sub-£100 minimalist pieces.

The world does not need another mass market Scani-design watchmaker, but our interest was piqued by the skeletonised Kolt automatics collection because of their memorable designs and astonishingly low price.

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We were also impressed by the energy and entrepreneurial spirit of Mr McVickers.

Our interest was not misplaced. The watch brand has ignited this year, with a growing network of retailers shifting dozens of Weird Ape watches every week — an almost unheard success at the value end of the market.

Most recently they have built on this success with first class social media and publicity stunts including delivering watches to customers using drones.

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