Salon International de la Haute Horlogerie (SIHH), which kicks-off in Geneva next Monday, is promising a new spirit of openness and friendliness for its visitors.
Access and security have been improved with a new layout; the show will have a major new networking area and a focus on bringing people together; there will be mobile studios for digital communication channels; two major exhibitions; and an upgraded app for the exhibition, now in its 28th year.
“The SIHH is the major annual rendezvous for fine watchmaking stakeholders. It simply has no equivalent. This year, the major new introduction is the creation of a new place conducive to encounters and open to all-comers, which will serve as a platform for all the exhibiting Maisons. The Salon thus actively fosters ties and generates content,” says Fabienne Lupo, president and managing director of SIHH.
Giving the exhibition global reach will be helped with the introduction of SIHH Live, a TV studio that will be used by brands for product presentations, debates and other events, and to create content that will be available via SIHH communication channels.
Complementing the launches of 2018 collections by Richemont and other Federation de Haute Horlogerie brands will be two historic exhibitions.
First, Cartier will be presenting 19 mystery clocks that demonstrate the technical sophistication, artistry and style of the jewellery and watchmaker.
Secondly, The Beauty of Time showcase will take visitors through a history of timekeepers from the Middle Ages to the present.