Movado makes its next move as HP partnership deepens

PALO ALTO, CA – MAY 23: A cyclist rides by a sign outside of the Hewlett-Packard headquarters on May 23, 2014 in Palo Alto, California. HP announced on Thursday that it plans to lay off an additional 11,000 to 16,000 employees over its previously scheduled mass layoffs of 34,000. (Photo by Justin Sullivan/Getty Images)

Movado Group has expanded its collaboration with computer giant HP to bring smartwatch technology to its brand portfolio including Coach, Hugo Boss, Lacoste, Juicy Couture, Tommy Hilfiger, and Scuderia Ferrari.

The Movado brand launched one of its first connected timepieces, Movado BOLD Motion, with HP last year, but at Baselworld this week it has introduced new styles for both men and women.

“Movado Group focuses on creating beautifully designed watches and these new smartwatch collections reflect, first and foremost our design-focused vision,” stated Ricardo Quintero, president of Movado Group.

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“Our collaboration with HP enables us to increase market share in the wearable technology sector with the introduction of striking timepieces enhanced with leading-edge technology. HP understands our vision of what consumers need and want.”

Movado Group said it aims to bring fashion, style and analogue design to the new wearable collections, while HP offers the tech smarts and incorporates its own hardware and software into the watch design.

In addition to the usual watch functions such as time and date, there are notifications for calls, emails, texts, social media updates and calendar appointments. The digital display features a world clock which offers multiple time zones.

Other functions include activity tracking and the watches are compatible with iOS (8+) and Android (4.4+).  Movado Group’s new smartwatch collections will be launched in North America, Canada and Europe with over 25 new skus for both men and women starting at a retail price of £135.

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