Mondaine makes a watch for today’s environmentally-conscious consumer

Mondaine_essence

Mondaine may stick religiously to the Swiss Railway’s SBB clock design for the design of its signature watch collection, but that does not mean it fails to move with the times.

Proof of the constant innovation comes this month in the form of the Essence series, which is made from sustainable materials.

The watch’s case is made from castor oil, it uses natural rubber for the strap and recycled PET bottles for the presentation pouch it is sold in.

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“Mondaine resonates with the spirit of our times, targeting not only those fascinated by design, but also to whom caring for the environment is essential. Be it through their diet or buying habits, Mondaine is now directly addressing this collective, joining their desire to impact positively upon world change, with an innovative timepiece like Essence, to illustrate its support,” the company says.

Essence is instantly identifiable as part of the Mondaine family with its watch face using the licensed design from Swiss Railway’s SBB clock face.

It is available in 32mm and 41mm models in two colourways: white dial with black markers or black dial with white markers. Every model sells for £149.

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