Claude Bernard is introducing its 2017 collection, which includes this blue-faced automatic, which is retailing for just £468 in the UK.
The watch is part of a new range of slim-line automatic watches that will be seen for the first time at Jewellery & Watch.
The lightweight timepiece comes in a wearable 40mm stainless steel case.
Different colour faces offered include black, silver, gold or champagne. All Claude Bernard watches have scratch-proof and shatter-proof sapphire crystal faces.
The automatic mechanisms are ETA or Dubois-Depraz and are all assembled at the factory in the Jura Valley.
The Brand was established in 1973 and is one of Switzerland’s few remaining family owned watch making businesses.