Girard-Perregaux shifts gears towards a more contemporary brand image

Girard-Perregaux, a company never shy of reminding the market about its 227 year history and venerable Swiss watchmaking skills, said today it wants also to be known for “audacity, technology and modernity”.

The buzzwords are brought to life in the form of the key commercial launch at this year’s SIHH, a range of Laureato self-winding chronographs.

The family includes 42mm and 38mm models in steel or pink gold cases with black, silver-toned or deep blue Clou de Paris dials.

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The 42mm has a sapphire case back, while the 38mm is closed. All models are sold with steel bracelets or leather straps.

Laureato became an instant success for Girard Perregaux when it was relaunched last year, giving the brand an approachable anchor family with the flexibility to be designed into commercial pieces for both men and women.

2018 shows the versatility of the range, with models added in all ceramic cases and bracelets, skeletonised editions including a piece with a flying tourbillon, and ladies’ versions with bright dials and diamond bezels.

“Versatility represents a major design accomplishment. A watch capable of welcoming every complication, of fitting every wrist, is the result of a successful design,” the company says.

 

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