The British watch industry can let out a collective sigh of relief as WatchPro can exclusively reveal that ‘The Pickwick’ pub in Basel is alive and well and open for business.
Fear was rife among annual Baselworld pilgrims when WatchPro announced last month that the former eccentric owner had sold the pub in November of last year, citing declining health as the main reason.
Terror spread further when the listed phone number for the establishment was “not in service” and the website was down as well.
Those fears have now been allayed, as the WatchPro team has visited the ‘British Embassy’, spoken to the new owner, and even stepped foot on the hallowed stained carpet in order to confirm that the Brits’ traditional end-of-day watering hole will definitely have its doors wide open throughout this year’s exhibition.
WatchPro‘s editor Rob Corder is understandably delighted: “This is a hugely significant moment, not just for this Baselworld but for the future of the show as well. When ‘The Pickwick’ is open, the Brits in the industry flock here, and that’s good news for all parties, including the Baselworld organisers themselves. Without it we may as well have all packed up and gone home.”
The new owners were non-committal on whether they would officially change the name of the public house, which has officially been known as The Fish Inn in recent years. They confirmed that ‘The WatchPro Arms ‘ would be given consideration.