Benedict Cumberbatch and celebrity chums descend on Jaeger-LeCoultre stand at SIHH

Jaeger-LeCoultre took up the baton of hosting the most star-studded party at SIHH this week; a race typically won by IWC when it was under the stewardship of celebrity schmoozer George Kern.

With Mr Kern jumping ship to Breitling in 2017, Richemont stablemate JLC stepped up with a glamorous red carpet event with hollywood actor and brand ambassador Benedict Cumberbatch on the guest list.

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IWC hosts its own gala party for 600 retail partners, press and other partners on Tuesday night.

Jaeger-LeCoultre deputy CEO Geoffroy LeFebvre welcomed friends of the brand including Boran Jing, Diego Luna, Joseph Chang, Sunny Wang, Jorge Viladoms, Rebecca Ferguson, Ellie Bamber, Milosh Bikovich and Bruno Van Enck.

 

LES ACACIAS, SWITZERLAND - JANUARY 15:  Richard Biedul attends Jaeger-LeCoultre Polaris Gala Evening at the SIHH 2018 at Pavillon Sicli on January 15, 2018 in Les Acacias, Switzerland.  (Photo by Anthony Ghnassia/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Richard Biedul

Richard Biedul.

 

LES ACACIAS, SWITZERLAND - JANUARY 15:  Rebecca Ferguson attends Jaeger-LeCoultre Polaris Gala Evening at the SIHH 2018 at Pavillon Sicli on January 15, 2018 in Les Acacias, Switzerland.  (Photo by Ian Gavan/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Rebecca Ferguson

Rebecca Ferguson.

 

LES ACACIAS, SWITZERLAND - JANUARY 15:  Ellie Bamber attends Jaeger-LeCoultre Polaris Gala Evening at the SIHH 2018 at Pavillon Sicli on January 15, 2018 in Les Acacias, Switzerland.  (Photo by Kristy Sparow/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Ellie Bamber

Ellie Bamber.

 

LES ACACIAS, SWITZERLAND - JANUARY 15:  Benedict Cumberbatch (R) and Geoffroy Lefebvre attend Jaeger-LeCoultre Polaris Gala Evening at the SIHH 2018 at Pavillon Sicli on January 15, 2018 in Les Acacias, Switzerland.  (Photo by Kristy Sparow/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Benedict Cumberbatch; Geoffroy Lefebvre

Benedict Cumberbatch and Geoffroy Lefebvre attend Jaeger-LeCoultre Polaris Gala Evening at the SIHH.

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