ATOZ Distribution brings undiscovered watch brands to IJL

Britain’s newest watch distributor, ATOZ Distribution, will make exhibit for the first time at next month’s IJL.

The business was established this year by Tom Kennett (pictured), founder of Kennett watches, and will distribute his watch brand alongside collections from René Mouris, Trendy Kids, LuLu Castagnette, Brera and Maserati Time.

The ATOZ stable has brands that will appeal to retailers looking to offer a range of watches spanning children’s watches from Trendy Kids and LuLu Castagnette, up to the affordable luxury of René Mouris.

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“It is the first time that any of these brands have been made available in the UK, and as such would appeal to the increasing number of retailers looking to differentiate their watch offers,” says Mr Kennett.

The Kennett watch brand, which launched in 2009, will be a keystone for the new distributor. Its latest collection will be on show at IJL alongside a debut range of Kennett jewellery and cufflinks.

“We now represent six independent watch brands that have real potential to inject some excitement into a market that has become stagnated. Our British retail partners have told us time and again that in the face of large watch brands reducing stockists and relying on direct distribution models that they are looking to find new and as-yet-undiscovered watch brands that will liven up their window displays and win new customers. All of our brands have the potential to do this, with each boasting a great international track record. We are looking forward to introducing retailers to the brands at IJL, kickstart some meaningful partnerships and take solid orders at the show,” Mr Kennett says.

ATOZ Distribution will be found on stand J15 at IJL.



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