Zeon has reported "huge success" with its line of watches created in homage to boy band One Direction.
The licensed watch line is being sold at Argos and the hot pink model has become the retailer’s highest selling watch by volume in the year to date.
Zeon said that it has sold more than 30,000 of the watches since they launched in Argos’s autumn/winter 2013 catalogue.
The watch manufacturer confirmed that it has renewed its licence with the One Direction franchise off the back of the success of the first tranche of watches.
