Zenith is launching a special edition of its Pilot Ton-Up watch alongside its sponsorship of the annual Distinguished Gentleman’s Ride, which takes place on September 25.
The Distinguished Gentleman’s Ride, which was created in 2012, has grown to become one of the world’s largest fundraising motoring events.
Last year, over 40,000 dapper gentlemen rode classic motorbikes in rallies held in over 400 cities around the world, raising over £1.5 million for prostate cancer charities and mental health initiatives.
The target this year is to raise over £3 million by growing the event to 550 cities around the world and attracting more than 50,000 participants.
Zenith is a sponsor of the event and is helping people sign up to take part.
A dedicated website is open now, and gives everybody the opportunity to organise or register to a ride, support friends and make donation.
The brand has also established the Zenith watches Team. Joining the team gives participants the chance to win a Pilot Ton-Up DGR special edition which will be offered to the best fundraiser of the team.
Ton-up refers to a specific biker subculture that originated in the United Kingdom during the 1950s. The goal of the Ton-up boys was to reach 100 miles per hour, a speed that was not possible with factory standards motorcycles at the time.