Zenith authorises British watchmaker to create customised timepieces

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Swiss watchmaker Zenith has officially authorised a UK company to create customised version of its watches.

Bamford Watch Department (BWD) can work with customers to create personalised timepieces, or the company can design its own bespoke versions of Zenith watches and and sell them through its own website and retail network.

It is the first British customisation brand to be officially recognised and approved by a Swiss watchmaker of Zenith’s stature.

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The agreement means BWD will source all watches, spare parts and other dedicated supplies directly from Zenith.

Top tier Swiss watch brands have typically shunned independent customising businesses by invalidating warranties for any pieces that are not factory maintained. This put a brake on the growth of businesses like BWD, although it has still built a reputation within the watch making world as a creative innovator over the past decade.

“This is a new chapter and one of the most significant steps we have taken as a business. It is amazing not only to gain such a strong foothold in the Swiss watchmaking fraternity, but also to receive such a wonderful validation of our overall customisation concept. I have long admired the quality and precision of Zenith timepieces as well as their pristine craftsmanship, and the chance to work so closely with them now allows us to constantly evolve and drive forward the world of luxury watches to bold new ground,” says BWD founder George Bamford.

Today (June 30) is the official launch day for new customised Zenith watches that will be unveiled simultaneously at the Swiss Watch Zenith Manufacture in Switzerland and online at

The new range of customised watches will be available for purchase from all BWD stockists including Dover Street Market and Colette. Prices are available on request.

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Rob Corder

The author Rob Corder