Omega has enlisted former One Direction member Zayn Malik to show off the style of its Constellation classic three-hander in Sedna™ gold in his latest music video.
An image shared with his 38.2 million Instagram followers over the weekend has already been ‘liked’ 3.4 million times.
It includes the #sponsored hashtag denoting it is a paid promotion.
In the video and photography from the shoot, Mr Malik wore a Constellation Gents 39mm with a gold case and bracelet (ref. 188.8.131.52.02.001).
It is on sale for £30,490.
This model features an opaline creamy silvery dial and a date window at the 6 o’clock position.
The hands, Omega logo, Constellation star and indexes are also all in 18ct Sedna™ gold.