{"id":84,"date":"2012-03-14T10:02:29","date_gmt":"2012-03-14T10:02:29","guid":{"rendered":"http:\/\/watchpro.wpengine.com\/2012\/03\/14\/rolex-moves-into-social-media-with-youtube-launch\/"},"modified":"2012-03-14T10:02:29","modified_gmt":"2012-03-14T10:02:29","slug":"rolex-moves-into-social-media-with-youtube-launch","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/rolex-moves-into-social-media-with-youtube-launch\/","title":{"rendered":"Rolex moves into social media with YouTube launch"},"content":{"rendered":"
Rolex has finally made a move into the realms of social media this month, creating official YouTube and Twitter accounts for its fans to follow. It has also used YouTube to launch its new products at BaselWorld.<\/strong><\/p>\n The brand, typically known for its traditional approach to marketing, has followed the route of other luxury watch brands in launching dedicated, official social media sites.<\/p>\n The creation of an official Rolex YouTube page<\/a> marks a key step for the brand as it has typically shied away from such wide-reaching methods of marketing. Now it has used the video broadcasting channel to unveil its new collections, with short films featuring its two brand ambassadors, Tiger Woods and Roger Federer, previewing its new Sky-Dweller timepiece.<\/p>\n Rolex’s move into Twitter, however, is yet to be fully up and running. Though an official account exists under the profile @Rolex<\/a> there has been no activity from the account and its followers are almost nil.<\/p>\n The official Rolex YouTube channel already boasts 255 subscribers and has won more than 136,000 video views since the brand joined the site on February 12 2012.<\/p>\n<\/p>\n <\/p>\n Rolex’s manager of UK communications Justin Hogbin described the viral effect of joining the social media site. "After Rolex put the videos online they were shared on Twitter by Roger Federer and Tiger Woods, reaching more than five million followers in a matter of minutes."<\/p>\n