{"id":82357,"date":"2022-09-14T07:25:00","date_gmt":"2022-09-14T06:25:00","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=82357"},"modified":"2022-09-14T12:00:53","modified_gmt":"2022-09-14T11:00:53","slug":"grand-seiko-selects-singapore-for-a-new-grand-seiko-asia-pacific-headquarters","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/grand-seiko-selects-singapore-for-a-new-grand-seiko-asia-pacific-headquarters\/","title":{"rendered":"Grand Seiko selects Singapore for a new Grand Seiko Asia-Pacific headquarters"},"content":{"rendered":"
Grand Seiko\u2019s global expansion has taken another leap forward today with the establishment of Grand Seiko Asia-Pacific Pte. Ltd., which will serve the region from headquarters in Singapore.<\/strong><\/p>\n Its stated purpose is \u201cto provide Grand Seiko with the solid foundation, resources and investment that will ensure its future growth in the region\u201d.<\/p>\n Grand Seiko Asia-Pacific is a joint venture with Thong Sia Watch (Far East) Co. Ltd., the sole distributor for Seiko and Grand Seiko in Malaysia, Brunei, Singapore, Hong Kong and Macau.<\/p>\n Its parent company, Stelux Holdings International, owns the City Chain retail operation, which has a network of watch stores across Singapore, Malaysia, Hong Kong and China.<\/p>\n Grand Seiko says its new Asia-Pacific headquarters will bring decision-making about the implementation of the brand\u2019s strategy closer to the market and allow Seiko Watch Corporation to increase its marketing investment in the brand.<\/p>\n In a few months\u2019 time, the new company will also open its first Grand Seiko Boutique in Singapore at Marina Bay Sands.<\/p>\n