{"id":80512,"date":"2022-07-19T09:42:27","date_gmt":"2022-07-19T08:42:27","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=80512"},"modified":"2022-07-19T09:42:48","modified_gmt":"2022-07-19T08:42:48","slug":"online-launch-of-new-isotope-hydrium","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/online-launch-of-new-isotope-hydrium\/","title":{"rendered":"Exclusive online launch by British microbrand Isotope"},"content":{"rendered":"
Any new watch faces oodles of competition. With hundreds of companies already on the scene, it takes a brave person to launch a new brand and the best way to stand out is to\u00a0find a niche.<\/strong><\/p>\n This is exactly what Harpenden-based Jos\u00e9 Miranda did in 2016 when he founded his company Isotope.<\/p>\n Choosing a name that suggests rearranging familiar components and delivering them in a unique way, Miranda has consistently surprised with his timepieces that take inspiration from 20th-century product designers including Max Bill and G\u00e9rald Genta.<\/p>\n Concentrating on minimalism, Isotope\u2019s Hydrium watches, that have now become a collection in their own right, are particularly impactful when delivered in their most colourful combinations.<\/p>\n Past editions include Burnt Tangerine and the luminous Blue Night, and the latest limited edition, launching at 11am on 19 July, follows a similar philosophy.<\/p>\n <\/a>Delivered in the same 40mm micro-blasted, stainless-steel case as the other versions, the silhouette feels streamlined and modern.<\/p>\n The dial features a stubby central seconds\u2019 hand, large hour numerals, a minute track, the logo at 12 o\u2019clock, and the model name at 6.<\/p>\n The unidirectional rotating bezel has a single teardrop-shaped indication meaning that it does not qualify as a diving watch despite its 300-metre water resistance.<\/p>\n Miranda explains that this was a simple design decision. \u201cAll the X versions have \u2018Lacrima\u2019 hands and a micro second-hand, which are not ideal for reading the time whilst diving,\u201d he says.<\/p>\n \u201cSo, to keep the design as clean as possible, we opted to remove the scale and keep that only for the diving-orientated versions, such as the Hydrium Burnt Tangerine, for example, or the PRO versions, that will come in the near future.<\/p>\n The concept of having a fun watch that can cope with most sports activities, may not be new, but we were able to make it affordable, original and desirable.\u201d<\/a><\/p>\n The watch is equipped with the Swiss automatic Landeron 24 calibre, which replaces the Miyota 9039 previously used in the Hydrium models, and is visible through the exhibition caseback.<\/p>\n