{"id":80173,"date":"2022-07-07T14:06:54","date_gmt":"2022-07-07T13:06:54","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=80173"},"modified":"2022-07-07T14:20:41","modified_gmt":"2022-07-07T13:20:41","slug":"rado-picks-another-british-winner-in-cameron-norrie","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/rado-picks-another-british-winner-in-cameron-norrie\/","title":{"rendered":"Rado picks another British winner in Cameron Norrie"},"content":{"rendered":"

The past decade has seen British tennis living its best life. Most fans wondered if we would ever see the 1977 success of Virginia Wade repeated on Wimbledon\u2019s famed Centre Court. <\/strong><\/p>\n

Then came Andy Murray\u2019s 2013 Men\u2019s singles win and at last the tide began to turn.<\/p>\n

When Murray lifted the silver gilt cup \u2013 the first British man since Fred Perry in 1936\u00a0to do so \u2013 sitting snugly on his wrist was his trusty Rado HyperChrome automatic chronograph.<\/p>\n

\"\"
A young Andy Murray was winning tournaments wearing a Rado before casual tennis fans had heard of him.<\/figcaption><\/figure>\n

Today we are used to seeing Rafael Nadal in his Richard Mille, Roger Federer in his Rolex, Serena Williams in her Audemars Piguet and Naomi Osaka in her TAG Heuer, but nine years ago, Rado\u2019s tennis connections had been less publicised and the relationship between Murray and the Swiss brand perhaps less commercially exploited.<\/p>\n

However, Rado has been involved in tennis sponsorship for more than two decades and, according to the brand\u2019s CEO Adrian Bosshard, for very good reasons. \u201cTennis and watchmaking have a lot in common,\u201d he says.<\/p>\n

\u201cThe passion for precision for one is equally important in both areas and can make all the difference. Another thing we have in common is the determination to be the best in what we are doing.\u201d<\/p>\n

While many brands compete for the already big names in sport, Rado has always favoured the testudinal role in the Hare and Tortoise fable, preferring the slow and steady, long-term approach to ambassadorship.<\/p>\n

\"\"
If Cameron Norrie wins Wimbledon on Sunday, he will be splashed across mainstream and social media worldwide wearing his Rado Captain Cook High-Tech Ceramic Diver.<\/figcaption><\/figure>\n

\u201cWe launched the Tennis YoungStar programme many years ago to identify young players with potential,\u201d says Mr Bosshard.<\/p>\n

Aiming to identify emerging talent, Rado\u2019s aim was to identify players with the potential \u201cto make it all the way to the top and to support them when they need it the most.\u201d<\/p>\n

Current Australian Open Women\u2019s singles champion Ashleigh Barty is one super talent that Rado noticed early on and has partnered with ever since \u2013 right through to her surprise retirement from the game earlier this year.<\/p>\n

\u201cRado is not interested in short-term relationships,\u201d says Mr Bosshard. \u201cWe want to grow together with our ambassadors. We signed Ash Barty as a Rado YoungStar at the beginning of her career, celebrated her biggest successes with her and continue our partnership with her in the new phase of her life.\u201d<\/p>\n

\"\"
Cameron Norrie on the cover of WATCHPRO in June.<\/figcaption><\/figure>\n

Now, with Rado ambassador Cameron Norrie as the talk of London, Mr Bosshard says that the entire Rado team is sharing in the excitement of the up-coming semi-finals game.<\/p>\n

Mr Norrie reached a career-best Grand Slam performance earlier this week when he beat David Goffin 3-6 7-5 2-6 6-3 7-5 in an epic quarter-final match and secured a final-four showdown against Novak Djokovic this Friday.<\/p>\n

With obvious pride, Mr Bosshard says: \u201cOur fingers are crossed for Friday\u2019s match! Cameron shares the attitude of the Rado team members: passion, determination and hard work and always has time for his fans and partners. He is a great guy and a pleasure to work with.\u201d<\/p>\n

Mr Norrie, it seems, agrees, the sportsman saying that the partnership is, \u201cpretty easy-going. We have a good relationship, and I appreciate the support. I feel like they\u2019re on my team. I\u2019m also a fan of watches, and it\u2019s a pleasure to be associated with a Swiss watchmaker everyone knows.\u2019<\/p>\n

And if Mr Norrie does go all the way, what can we expect to see on his wrist after Sunday\u2019s final?<\/p>\n

\u201cCameron wears the Captain Cook High-Tech Ceramic Diver,\u201d confirms Bosshard, pointing out that the model is a perfect choice for a tennis hero as it is \u201cthe sport icon of the Rado collection\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

There is far more judgement than luck in the way Rado selects young tennis stars like Andy Murray, Ashleigh Bartee and Cameron Norrie to work with.<\/p>\n","protected":false},"author":31,"featured_media":80179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[7024,2,1],"tags":[431,767],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/80173"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=80173"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/80173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/80179"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=80173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=80173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=80173"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=80173"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=80173"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=80173"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=80173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}