{"id":65368,"date":"2021-06-18T08:55:25","date_gmt":"2021-06-18T07:55:25","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=65368"},"modified":"2021-06-18T15:03:21","modified_gmt":"2021-06-18T14:03:21","slug":"rolex-pipped-to-top-spot-of-the-most-counterfeited-luxury-brand-on-tiktok","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/rolex-pipped-to-top-spot-of-the-most-counterfeited-luxury-brand-on-tiktok\/","title":{"rendered":"Gucci beats Rolex as the most counterfeited luxury brand on TikTok"},"content":{"rendered":"

Rolex has been beaten to the top spot of the most counterfeited luxury brand on TikTok, but it isn\u2019t far behind.<\/p>\n

Data found that Gucci came out in first place with 13.6m views under hashtags like #fakegucci, while Rolex came just behind with 11.7m views.<\/p>\n

The data produced by money.co.uk<\/a> follows a study by The Organisation for Economic Co-operation and Development (OECD) which estimated that global trade for counterfeit brands is around \u00a3500bn a year, and is showing no signs of slowing down.<\/p>\n

Interested in this, money.co.uk wanted to find out which luxury brand is the most counterfeited on TikTok.<\/p>\n

The team reviewed 40 of the most popular luxury brands using variations of each hashtag and noted down the number of views.<\/p>\n

This allowed them to rank the luxury brand that is counterfeited the most on TikTok, from most to least.<\/p>\n

While Rolex wasn\u2019t fair behind, Gucci and the sought after luxury Swiss-watch manufacturer were by far and away the top two with Louis Vuitton in third place receiving 2m views and Dior in 4th<\/sup> place with 280k views.<\/p>\n

Other notable watch related brands were Chanel in fifth with 163k, Hermes in eighth with 86k and Cartier in ninth with 51k.<\/p>\n

To compile the data, the hashtags investigated were: #fake[brandname], #[brandname]fake, #faux[brandname] and #counterfeit[brandname].<\/p>\n

This then enabled them to rank the most counterfeited luxury brand on TikTok as of June 11th<\/sup>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rolex has been beaten to the top spot of the most counterfeited luxury brand on TikTok, but it isn\u2019t far behind.<\/p>\n","protected":false},"author":17,"featured_media":49323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[8032,7039,7024],"tags":[951,63,90,11543],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/65368"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=65368"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/65368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/49323"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=65368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=65368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=65368"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=65368"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=65368"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=65368"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=65368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}