{"id":61365,"date":"2021-04-12T12:31:09","date_gmt":"2021-04-12T11:31:09","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=61365"},"modified":"2021-04-12T12:34:38","modified_gmt":"2021-04-12T11:34:38","slug":"richard-mille-opens-its-first-authorised-dealer-of-pre-owned-watches-in-europe","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/richard-mille-opens-its-first-authorised-dealer-of-pre-owned-watches-in-europe\/","title":{"rendered":"Richard Mille opens its first authorised dealer of pre-owned watches in Europe"},"content":{"rendered":"<p><strong>Richard Mille has opened its first authorised dealer of pre-owned watches in the Europe this week and chosen London&#8217;s Mayfair as the location.<\/strong><\/p>\n<p>The opening was slightly delayed by the latest lock down, so today is the first chance for customers to visit (appointments recommended).<\/p>\n<p>The store, named Ninety, is described as part the Richard Mille EMEA group and designated as the brand&#8217;s official and exclusive pre-owned retailer in Europe and the Middle East.<\/p>\n<p>Ninety is owned by Peter Harrison, CEO of Richard Mille EMEA, and operated by his daughter Tilly and her business partner Ben Cleary, a jewellery expert.<\/p>\n<p>Mr Harrison owns Redgrave Luxury Ltd, a UK-based distribution company trading in prestige luxury goods, which is a joint shareholder and sole distributor for Richard Mille in Europe, the Middle East and Africa.<\/p>\n<h2>New retail concept<\/h2>\n<p>Ninety is described as a new luxury concept that will welcome clients to private meetings to talk about watches and jewellery in an opulent Mayfair townhouse environment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61367\" src=\"https:\/\/www.watchpro.com\/2021\/04\/Ninety-Mount-Street-7.jpeg\" alt=\"\" width=\"1440\" height=\"1920\" title=\"\"><\/p>\n<p>The business aims to built longstanding two-way relationships with clients, acting as a destination for pre-owned Richard Mille pieces and high jewellery and as a broader consultant with advice about the wider luxury and collectibles market.<\/p>\n<p>The boutique&#8217;s designers, B.A.D \u00a0Studios, say the objective was to create a modern-day retail aesthetic whilst maintaining traditional features in keeping with the residential feel of the interiors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61368\" src=\"https:\/\/www.watchpro.com\/2021\/04\/Ninety-Mount-Street-9.jpeg\" alt=\"\" width=\"1920\" height=\"1440\" title=\"\"><\/p>\n<p>The heart of the boutique is a lounge for customer consultations while downstairs there is a snug bar. It also has\u00a0its own Richard Mille-trained watchmaker and workshop.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61369\" src=\"https:\/\/www.watchpro.com\/2021\/04\/Ninety-Mount-Street-10.jpeg\" alt=\"\" width=\"1920\" height=\"1440\" title=\"\"><\/p>\n<p>&#8220;Ninety represents an evolution in the rapidly emerging, but currently murky pre-owned market. A reputable and trustworthy destination, which houses its own Richard Mille trained watchmaker and workshop, along with a team of experienced specialists from all aspects of the luxury market,&#8221; the company says.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61370\" src=\"https:\/\/www.watchpro.com\/2021\/04\/Ninety-Mount-Street-16.jpeg\" alt=\"\" width=\"1920\" height=\"1440\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>London&#8217;s ultra-affluent Mayfair is selected for a unique boutique with expertise in fine watches, jewellery and other high end collectibles.<\/p>\n","protected":false},"author":3,"featured_media":61366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[7024,2],"tags":[11230,315,793],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/61365"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=61365"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/61365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/61366"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=61365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=61365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=61365"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=61365"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=61365"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=61365"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=61365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}