{"id":61274,"date":"2021-04-09T10:07:29","date_gmt":"2021-04-09T09:07:29","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=61274"},"modified":"2021-04-09T10:07:31","modified_gmt":"2021-04-09T09:07:31","slug":"studio-underd0g-pivots-playful-approach-with-meticulous-detail-for-design","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/studio-underd0g-pivots-playful-approach-with-meticulous-detail-for-design\/","title":{"rendered":"Studio Underd0g pivots playful approach with meticulous detail for design"},"content":{"rendered":"<p><strong>Studio Underd0g is set on injecting a bit of silliness into what it describes as an industry which can be very un-silly.<\/strong><\/p>\n<p>Despite a playful approach, the brand says it does not and will not joke around when it comes to design, explaining how every detail, texture, material, finishing and color of the watches has been meticulously thought through.<\/p>\n<p>Using current-day machining techniques to emulate a mid-century vintage silhouette, design has integrated a refreshingly modern dial.<\/p>\n<p>Studio Underd0g says the vibrant d\u00e9grad\u00e9 top-dial is something it is particularly proud of.<\/p>\n<p>The varied size of the sub-dials is offset by the branding and movement details, which allows the chronograph seconds hand to pass through uninterrupted.<\/p>\n<p><strong>What\u2019s up with the \u20180\u2019?<\/strong><\/p>\n<p>Explaining where the brand name came from, the owner explained: \u201cWhen coming up with our brand identity, it quickly became apparent that almost every \u2018cool\u2019 name had been taken in some form or another. (A problem that we\u2019ve all faced when trying to find a username that\u2019s available; be it for a forum profile or a character in an online game.)\u201d<\/p>\n<p>Adding: \u201cWe decided that our best bet would be to simply trade out the last \u2018o\u2019 for a \u20180\u2019\u2026 There\u2019s a reason \u2018Passw0rd\u2019 is a go-to password for so many of us! Now the \u20180\u2019 is an important part of our brand identity.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite a playful approach, the brand says it does not and will not joke around when it comes to design, explaining how every detail, texture, material, finishing and color of the watches has been meticulously thought through.<\/p>\n","protected":false},"author":17,"featured_media":61275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[8032,2,3],"tags":[11478],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/61274"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=61274"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/61274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/61275"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=61274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=61274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=61274"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=61274"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=61274"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=61274"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=61274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}